As a sunglasses retailer, closely tracking popular styles and emerging trends in wholesale sunglasses allows you to keep your inventory fresh and aligned with shifting consumer preferences. The experts at Olympic Eyewear say that staying current on trends not only informs worthwhile additions but also helps forecast potential bestsellers to order more strategically from suppliers.
Oversized Frames
One consistent sunglasses trend spanning the past several seasons that remains going strong is oversized frames. Exaggerated proportions with big, bold frames and wide temple arms make a statement. From round and oval to square and shield silhouette frames, the bigger, the better for what consumers now desire.
Retailers sourcing wholesale sunglasses should stock on varied oversized frame options in dark tortoiseshell colors, transparent materials, mixed media, and shiny metallic finishes to fulfill demand. Just ensure lenses provide proper coverage and UV protection. When ordering, focus on scaling up proportions.
Retro Inspiration
Vintage style makes a comeback this season with wholesale sunglasses drawing retro inspiration from the 60s, 70s, 80s, and 90s. From the return of classic aviators and wayfarers to new takes on oval and round frames, the nostalgic influence reshapes the latest trends.
Fun pops of color on frames and lenses echo retro vibes in today’s offerings. Stock up on curved lenses, wire arms, transparent pastel or neon colors, and subtle cat-eyes with new twists for freshened-up retro appeal.
Sleek Rectangles
On the more modern end, sleek rectangular and geometric frames gain popularity because of their stylish functionality. Straight-lined, boxy profiles keep things clean and contemporary. Unlike retro’s rounded profiles, these sharp shapes add definition.
Overstated angular elements with flat tops, high bridges, and straight edges define the sleek rectangle trend. Source stylish square, rectangular, and shield-shaped wholesale sunglasses in muted tones like black, gray, and tan as well as transparent materials to capitalize on rising demand. Structure replaces curves for on-trend edges.
Mixed Materials
Elevating wholesale sunglasses trends, combining metal wire, acetate, silicon, wood elements, and more into mixed media frames adds artful appeal through contrasting textures. Blending materials like glossy finishes with transparent temple tips or acetate fronts with metal wiring on arms creates dimensional intrigue.
Dual tones like black and tortoiseshell mixed on half-frames apply mixed media on trend. When sourcing, look for unique material combinations expressing creativity that still maintains quality construction ideal for daily wear. The right material mixes drive crave-worthy shades.
Mirrored Lenses
For increased visibility in sunny conditions, mirrored lens technology proves ever popular. By reflecting glare away, mirrored lenses allow for vivid optics without distortion. Wholesale sunglasses trends now integrate mirror technology across lens colors and shapes with blue, pink, copper, silver, gold and rainbow options.
When lighting conditions change, these reactive tints adapt. Combine frames on trend like oversized rounds or retro cat-eyes with mirrored rainbow, blue, or pink lenses to employ mirrors maximizing visibility while still looking stylish during wear.
Transparency Focus
In eyewear and beyond, transparency lives up to its name, showing up clearly as consumers increasingly seek openness on production, sustainability, inclusiveness and more. Wholesale sunglasses embrace the shift through more transparent materials being used in frames and lenses.
Unique clear and translucent plastics, sustainably sourced wood elements, and eco-friendly sourcing now define quality trade collections. Source ranges purposefully integrating transparency in materials and processes to align values around corporate responsibility satisfying consumers.
Conclusion
Keeping up with the latest and upcoming popular styles allows retailers to curate wholesale sunglasses inventory right on trend. Source oversized proportions, retro remakes, sleek rectangles, mixed media, mirrored lenses, transparent and sustainable materials to stock best-selling styles. Tracking trends informs profitable sunglasses additions all consumers crave each season.
